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The Cal-AI / Noom shape: a few tap-to-answer questions that make the user feel seen, an info screen that reflects their answers back, then an email capture and the App Store handoff. Best when personalization is the hook.
The fastest path from a paid ad to an install. A single qualifying question, an email field, done. Minimizes drop-off when traffic is cold and you just want the email + the App Store tap.
Three info screens that walk through the problem → the promise → the proof, then a soft email capture (skippable) and the handoff. Best for higher-consideration apps where the value needs explaining before the ask.